SourceEcreative – Shots, part of Extreme Reach

Industry: Media & Advertising
Location: City of London
Headquarters: USA (Extreme Reach)
Services Delivered: Shared Desk IT Support, Networking, Virtual CIO

The Challenge

SourceEcreative is part of Extreme Reach, a major US-based media technology company with global operations. With its headquarters in Florida and a five-hour time difference, SourceEcreative’s City of London office needed a trusted local IT partner to ensure continuity and responsiveness during UK business hours.

They required reliable day-to-day IT support, hands-on networking expertise, and trusted strategic input—all locally delivered but aligned with global policies.

The Solution

Mustard IT implemented a Shared Desk IT Support model to handle all end-user needs for the London office. This includes remote assistance with fast response times, direct liaison with US-based IT stakeholders, and escalation support when required.

In addition, Mustard IT took ownership of key networking infrastructure, managing solutions from Cisco, Dell storage, and VMware. Our vCIO service provides regular strategic input, aligning the London team’s IT operations with the wider goals and policies of the parent company.

The Outcome

SourceEcreative benefits from an agile, responsive IT setup in London, supported by Mustard IT’s combination of technical expertise and strategic oversight. With dependable support and a UK-based partner embedded in operations, the team works confidently and securely—without relying on out-of-hours US support.

“Mustard has saved me so much time, spearheading this project for us and liaising directly with our American office and third-party suppliers, such as ISPs, to ensure that no stone is left unturned. They are a great bunch of guys – always on hand to assist with their knowledge and expertise – and I would have no hesitation in recommending them.”

James McGlashan